My yoga practice? Am sure Modi ji would not approve!

yoga

I am used to people asking me about India and the Modi government when I travel outside the country. It is no secret that I am an unabashed fan of Shri. Narendra Modi – as a determined administrator, a visionary, as prime minister, and as a brand ambassador for India. I also applaud his initiative to take yoga to an international platform, and give it the recognition it duly deserves.

So do I practice yoga? No. Though I am surrounded by women who do it (my mother, my wife and my dog – she does DOGA!), I still have not had the inclination to take up the practice.

It is not for lack of trying though. In December of 2014, my wife and I spent 5 days at a yoga vacation camp at the Sivananda Ashram in Neyyar Dam, near Thiruvanathapuram. We also went back for another 4 days the following year. A typical day during the yoga vacation camp at the ashram has four hours of yoga, three hours of meditation, 1 hour of theory class, and 1 hour of service. They feed you only twice a day. And as you read this, my wife is back at the ashram for five days to celebrate Yoga day.

While I loved being in the ashram and went diligently to every class, I have to admit that once I came back home, I quickly went back to my routine fitness sessions at the gym. I turned a deaf ear to my wife’s insistence that I get back to yoga. All that changed when I got a new gym trainer two months ago.

In the first session he pooh-poohed the muscles I had built up, or my ability to bench press. My squats and lunges meant nothing. The first thing he wanted to do was to test my flexibility. And the session went downhill from there.

Over the next month, he ignored the weights and the machines, and started building up my flexibility. He pulled, pushed, stretched……..I started devising new excuses not to go to the gym. (I think it will rain tomorrow, so let’s cancel as I have to walk nearly 100 meters in the rain to come to the club house). Luckily I had to leave for a month-long visit to the US before I reached my yoga tolerance limit.

Jokes apart, I know how important yoga is. I know the routine I followed at the ashram was one of the most amazing I have ever experienced. I felt lighter, ate only twice a day, and experienced a greater sense of well-being. It was not just at the camp though. Whenever I practiced the asanas, the pranayama and the meditation, the day certainly seemed to flow with more energy and less stress.

So yes, I know what yoga is, how it can benefit me, and why I need to practice it. And I sincerely want to try and make it part of my fitness routine. Maybe by the time the International Yoga Day rolls around in 2018, I would have a better update for Modi ji.

FULL DISCLAIMER: The link to the blog on Sivananda Ashram is written by my wife, Revathi.

The impact of Make in India initiative on the IT industry

Make in India and IT sector

“India is on the threshold of a big IT revolution. We are encouraging it to fast-track the services to our 1.25 billion people. New technology and renewable energy is our new Mantra. These initiatives provide additional avenues for investment in modern technology and human resources.”

– Excerpt from Prime Minster Modi’s speech on the MAKE IN INDIA initiative, at London’s Guildhall, November 2015.

With the Make in India and Digital India program, the IT and Business Process Management (BPM) sector is getting the much needed attention to further prosper. The government is encouraging multinational companies to boost their productivity and competitiveness by manufacturing products in India and leveraging India’s IT strength. India’s cost competitiveness and high quality services makes us still a favorite outsourcing hub for IT services (56% market share).

Consider the following statistics about the IT-BPM sector:

  • Our domestic IT-BPM market is growing at an impressive CAGR of 14% and this sector is presently contributing 5 per cent to the country’s GDP.
  • IT and BPM sector contributes 45% of the total services exported from the country, and by 2025 we aspire to double the revenue from $154 billion.
  • IT-BPM is the largest private sector employer in India delivering 3.7 million jobs, and this figure is set to grow.
  • With a view to develop 100 ‘Smart Cities’ and automate all the government processes and services, the government is investing $20 million to create a pro-digital urban infrastructure.

Initiatives to promote Innovation

  • The “Start-up India” initiative has set a corpus of $3.7 billion to fund entrepreneurship in the IT sector. To attract inflow of foreign capital and to ensure the success of ‘Make in India’, the corporate tax for MNCs has been reduced.
  • As the government introduced policies that are conducive for the growth of start-ups and innovation, several companies have set up incubation centers in the country. Start-ups are exempt from paying income tax for three years and any venture capital funds investing in start-ups are exempt from the Capital Gains Tax too. These positive steps have moved India’s rank from 134 to 130 on the World Bank’s“Ease of Doing Business” 
  • The government, along with the National Association of Software and Services Companies (NASSCOM), has initiated projects to develop infrastructure for Information and Communication Technology (ICT) throughout the country. Roadshows like TechMarch and bilateral trade seminars are being used to showcase India’s innovation and market her skilled manpower in the field of smart manufacturing and Internet of Things (IoT).

Domino’s effect on the manufacturing, FDI, Technology sectors

The Make in India campaign has provided a domino’s effect on a whole bunch of other industries too. Three years back, most of the smartphones sold in India were imported. But with a duty of just 1% on locally assembled handsets (12.5% for an imported handset), around 40 mobile phone making plants have set shop in Chennai since 2015. In 2016-17, the value of mobile phones assembled in the country crossed $16.67 billion.

Chinese company Xiaomi has set up its manufacturing unit in India. This step has helped to change the perception about Chinese brands and has elevated Xiaomi’s brand image. This has worked positively, as the brand has the second largest share of India’s smart phone market today. They have invested $500 million in India so far and has seen the gross revenue grow fourfold in two years.

Similarly, South Korean brand Samsung, Chinese mobile maker Gionee, Taiwan’s Foxconn, the Singapore-headquartered electronic manufacturer Flextronics, are investing in India to set up their manufacturing plants. Google is building its largest facility outside the US, in Telangana, which will add 6500 jobs by 2019. Apple is planning a new manufacturing centre in Karnataka (agreement signed in February, 2017) which will help bring its products faster to the affluent Indian consumer.

Related: Is India ready for IoT?

What can IT companies do to take advantage of all these positive changes?

As government policies become extremely supportive, the time is ripe for companies to conduct research, innovate products and services, and train manpower in new technology areas. As every sector is riding on the Digital Transformation wave, IT solutions is a must for all, especially education, healthcare, urban planning and financial sectors. A future-ready digital workforce, with skills in newly emerging fields such as Internet of Things (IoT), Machine Learning, Artificial Intelligence (AI), Business Process as a Service (BPaaS), Social, Mobile, Analytics, and Cloud (SMAC) will fuel not just the IT-BPM market, but the entire economy.

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Mukund Krishna presents THE DIGITAL TRANSFORMATION JOURNEY at TiE’s Coffee Pe Charcha

Digital Transfomration

Mukund Krishna was invited to speak at TiE’s Coffee Pe Charcha (CPC) session on May 11, 2017. CPC are informative sessions where the speaker expands on a current theme or trend in the business world. This was the 14th in the CPC series and the venue was at Holiday Inn, Kochi.

With around 40 participants at the CXO level, mainly from the IT/Software/Digital industry, the talk moved quickly from personal background to a detailed what/when/how/whys of Digital Transformation. He discussed key marketing trends – Inbound marketing, Mobile Rising, Ubiquitous Advocacy and the Digital avatar. He deciphered the concept of internet persona, importance and responsibility of social presence, and the transition all businesses are likely to undergo as part of digital transformation. He ran us through examples of some of the digital transformation work Suyati has done across industries.

Feedback from the session:

Mukund has a rare quality of a presenter who pre-empts doubts and literarily provided a bibliography of complicated terms – similar to a ‘Digital transformation for dummies’! He helped populate a lot of white spaces in our mind and I emerged ‘smarter’ after the session! Today we saw a teacher toss up concepts, and make sure we understood in a manner that is long-forgotten – learning together, learning with fun and learning with exemplary illustrations! – Rajesh Nair, Director, Markets at Ernst & Young and Official TiE Kerala Scribe!

Mukund’s presentations focus on digital transformation, content marketing, global and Indian digital trends, life skills for technical success, and charting the perfect career path to the top of the corporate ladder. He has presented at universities, colleges, business conferences and networking sessions across the country.

Translated as reported by Dhanam Online Business Magazine- 2017 June 15 Issue

Accelerate your thoughts to achieve success in Digital Transformation
An open discussion on the entrepreneurial experiences and lessons learned- Mukund @ Coffee Pe Charcha event organized by Tie Kerala

An early bird, Mukund is one-of-a-kind entrepreneur who has exploited the emerging possibilities of digital technologies in Kerala, before most of them even dared. His entrepreneurship venture Suyati Technologies is a fast growing Digital Transformations Solutions Company located at Infopark, Kochi that provides digital transformation solutions to forward-looking businesses across the globe.

The Coffee Pe Charcha event organized by TiE Kerala at Holiday Inn, Kochi on 11th May 2017, had Mukund narrating his splendid and eventful journey as an entrepreneur. Prior to ending his note, he also remembered to encourage the enthusiastic to-be entrepreneurs with some key tips.

How an aspiring entrepreneur should think today?

  • Technology enjoys only a secondary role in the growth of a company, while the primary focus should be on building incredible experiences for your employees, customers, and partners. “People may forget what you’ve done, but they will never forget how you made them feel”, says Mukund.
  • Your customer’s opinion values the most, no matter whichever industry/ business you are into. Digital marketing has grown exponentially, and the way your customers select your brand is undergoing a sea change. Develop a unique strategy that stands the test of the time, to acquire and retain your customers.

On his initial days of entrepreneurship:

  • “I turned into an entrepreneur to support my team. Even while the company was facing a financial crisis, I made sure that my bank account had enough funds to afford my employees for another 6 months. I owe my team a lot, they are the reason behind my success”, says Mukund.
  • “Always stay up-to-date and learn new things, as they come”, urges Mukund to youngsters. Mukund also said that he realized the growing value of digital technologies when he attended various seminars held by experienced industry icons and business figures. “That’s when I started focusing on identifying more business possibilities with digital.”

Considerations for Start-up ventures:

Having an idea isn’t enough for a start-up. It’s significant to know if the proposed business will effectively address the customer pain points. “It’s an age of change and the change happens around us even before we realize it.” We must have the right skillsets to accelerate our thoughts to embrace digital. We are living in an era of smartphones, and it’s our duty to ensure that our company’s promotional strategy allots the foremost rank to being “mobile-friendly.”

Want to invite Mukund Krishna to present at your event? Connect with him at hello@mukundkrishna.com

Mukund